3/10/2023 0 Comments Colin kap nike ad![]() The evening culminated in the reveal of the latest LeBron James Nike basketball shoe: A women's sneaker designed by three female African-American designers and inspired by strong African-American women.Ĭlosing his remarks, he said he stood "for anybody who believes in change." He added: "I stand with Nike, all day, every day." The fashion collective partnered with Nike for the New York event, both a fashion show and an awards ceremony that focused on diversity in the fashion world. Clutching his young daughter in his arms, the new member of the Los Angeles Lakers made the remarks as he received an award Tuesday for both his style and his philanthropy from Harlem's Fashion Row. Others, including Lebron James, say they're proud of Nike. But I'm betting that Nike did the math and feels comfortable with its ad, knowing it will come out ahead in this latest skirmish of our culture wars.Trump has repeatedly slammed NFL players for kneeling in protest during the national anthem and says he'll find it difficult to watch the NFL "until they stand for the FLAG!" That some will also stop buying Nike because of the Kaepernick ad may be true. ![]() Nike is too savvy not to know that the anger of Trump and the owners will inspire more people to buy its products. That it may also deliver a thumb in the eye to the NFL owners and, indirectly, to President Trump is no accident. With those sorts of sponsorships and that sort of mission, Nike's Kaepernick ad makes all the sense in the world. ![]() It partners with star athletes from many nations and emphasizes in its ads and programs its commitment to opportunity and the potential of exercise and sports to inspire and lead human innovation. It has contracts with half the schools in the Big Ten conference to brand their athletic apparel, including Michigan, Michigan State and Ohio State. Nike is already among the most widely recognized brands of sports apparel in the world. In a good bit of timing for Nike, just about the same time Nike released its Kaepernick ad, a labor arbitrator denied the NFL's bid to throw out Kaepernick’s complaint charging NFL owners with collusion to deny him employment as punishment for starting the anthem protests.īy dismissing the owners' request, the arbitrator ensured that Kaepernick and his allies will now be able to generate more publicity - and more embarrassment for the league - whatever the ultimate outcome of his arbitration case. That Trump reviles Kaepernick? Even better, in the eyes of millions of Kaepernick fans. And in Tuesday's stock market trading, Nike shares closed more than 3 percent lower, reflecting some investor worry - though it still is near its 12-month high.īut among the younger, athletic audience that Nike hopes to reach - and to sell to -the Kaepernick ad looks like a deft piece of marketing. A #boycottnike hashtag was trending on Twitter. Not all the social media reaction was positive, of course, since some postings showed people destroying their Nike products to protest the ad. ![]() Kaepernick himself has nearly 2 million followers on Twitter. Tennis star Serena Williams, who is also part of the ad campaign, posted this on Twitter: "Especially proud to be a part of the Nike family today." Her tweet drew roughly 200,000 likes and retweets. Mentions of Nike on social media have soared since it announced the Kaepernick ad. Nike partners with top athletes around the world to inspire people to improve their lives in many ways - with Nike supplying the products they need.Īnd it's working. Nike knows that the company is not so much in the shoe and T-shirt business as in the hero business. People who never watch a football game know who he is. In November 2017, GQ named Kaepernick its citizen of the year. Amnesty International gave Kaepernick its Ambassador of Conscience award.Īnd his willingness to continue his protest despite what it has cost him has drawn comparisons with Muhammad Ali's anti-war stance a half-century ago when the boxing champion refused to go to Vietnam.
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